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Roland DG's digital printing technology presents profitable new personalisation solutions for the world of sports at ISPO Munich 2018

The growth in consumer demand for customised sports equipment and apparel is a key industry trend which presents exciting commercial opportunities for manufacturers, suppliers and retailers alike. To capitalise on this fast-growing demand, Roland DG is exhibiting at ISPO Munich, the leading global trade fair for the sporting goods industry, with in excess of 2,700 exhibitors and 80,000 expected visitors.

Digital print production is facilitating the move from mass production to mass personalisation across a wide range of products within the sporting goods market, creating a truly engaging customer experience and generating added value for brands and retailers. At ISPO, which takes place from 28th – 31st January, leading digital print device manufacturer Roland will be showcasing technology developed to meet the needs of this growing industry. Find Roland at the Retail Lab 4.0 (Booth A4.202).

With Roland technology it is possible to easily and affordably customise sports items and give them a unique touch, including products such as sports kits, footballs, surfboards, ski helmets, flags, athletic clothing and other sports apparel and equipment, all personalised on-demand for customers.

For those interested in finding out more about why and how they can harness digital technologies to profit through personalisation, Rossella Barbizzi, Sales Representative Retail & Foreign Market for Roland DG Mid Europe, will give an informative and inspirational presentation as part of the ISPO Academy seminar programme on Tuesday 30th January, 2.30pm – 2.55pm. Entitled "Profit through Personalisation: The Roland Retail Concept ", the session will shine a spotlight on the full range of customisation possibilities and the ways in which Roland DG's innovative technology is creating profitable new opportunities for all kinds of brands and businesses.

The Roland team will be showcasing a range of technologies on the booth to meet the demands of the current and future sports market. Roland’s VersaUV LEF printers are ideal for item customisation; direct printing text and images onto a huge range of materials including acrylic, plastic, wood, board, metal, glass and leather* and onto a variety of objects such as phone covers, golf balls, fishing reels, hockey pucks, drinks bottles, trophies and so much more.

Roland will also demonstrate its compact VersaSTUDIO BN-20 device used to create stickers, labels, heat transfers for clothing, POS displays, posters and more. The BN-20 is also perfect for the point-of-sale personalisation of players’ shirts.

Visitors will also discover the METAZA MPX-95, a desktop photo impact printer which produces text and images on plaques, trophies, medals and more. From a production run of many hundreds to the personalisation of a single bespoke item, Roland DG technology is being used to produce limitless solutions and profitable applications. There is a Roland DG device to customise any item; discover them at ISPO Munich 2018.

ISPO Munich takes place 28th-31st January 2018 at Messe Munich, Germany. Find Roland DG at the Retail Lab 4.0 (Booth A4.202).

*Primer may be needed for certain applications.

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